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Close it.
Two things kill Green APU sales: they don't know why we're better, and they don't know who'll install it. Everything here fixes one of those.
The closer
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Don't argue price. Show them what idling already costs.
This is the exact calculator from greenapu.com — same engine, same numbers. Ask them four questions and slide.
How to run it in front of a customer
- Ask four questions, then slide. Hours idled, days on the road, diesel price, how many trucks. Don't present — let them watch their own numbers move.
- Lead with aftertreatment. “All that idling is cooking your DPF and forcing regens — that's about $2,400 a year you're spending just to sleep.” Most drivers have never had anyone put a number on this.
- For fleets: slide the truck count up. The number gets big fast. That one motion is your entire fleet pitch.
- Then shut up. Let the payback number do the closing.
Battlecard · dealer only
Why we beat the big two.
Never trash a competitor to a customer. Just make the difference obvious and let them do the math.
| Green APU | ThermoKing TriPac | Carrier ComfortPro | |
|---|---|---|---|
| Parts | Standard automotive — any parts store | Proprietary / dealer-only verify | Proprietary / dealer-only verify |
| Who can service it | Any shop, anywhere | Their dealer network verify | Their dealer network verify |
| Tech support | 24/7 USA-based, life of the unit | — verify | — verify |
| Warranty | 2 years, unlimited hours | — verify | — verify |
| Output | 26,000 BTU — heat & cool | — verify | — verify |
| Built | Designed & assembled in the USA · family-owned since 2011 | — | — |
🎯 The one line that closes it
“It's 2am in Nebraska and your APU quits. With ours, you drive to any parts store and any shop can fix it. With theirs, you're calling a dealer network and waiting. That's the whole difference — and it's the difference on the worst night of your year.”
Objection handling
What they'll say — and what you say back.
“$15,000 is too much.”
Don't defend the price. Reframe it against what they're already spending. Pull up the calculator above and let their own numbers do it.
“You're already spending eight grand a year burning diesel to sleep. You're not deciding whether to spend the money — you're deciding whether to keep spending it, or own something. It pays for itself in under two years and then it's free money for the next eight.”
“I don't idle that much.”
Great — then run the calculator at THEIR hours and see. But also: fuel isn't the only cost.
“Fair enough. But every hour you idle is an hour on your main engine — that's hours on the clock, wear, and resale value. And anti-idling laws will fine you in a growing list of states. Let's put your real numbers in and see what it actually looks like.”
“Never heard of Green APU. I know ThermoKing.”
Don't get defensive — get specific.
“Family-owned, building these since 2011, right outside Chicago. 4.6 stars across 600+ reviews from real drivers. And here's the thing: the big brands built theirs so only THEY can fix it. We built ours so ANYONE can. That's not us being small — that's us being on your side.”
“What happens if it breaks on the road?”
This is your best question and your strongest answer. Lean into it.
“Two things. One — you call our 24/7 line and a real person in the USA picks up, any hour, for the life of the unit. Two — it runs on standard parts. Any parts store, any shop, anywhere in the country. You're never stranded waiting on a dealer.”
“Who's going to install it near me?”
🔴 This kills more sales than price does. Don't wing it — look it up in front of them.
“Let's find out right now.” — Pull up the locator on your phone and show them the closest certified shop. If there isn't one nearby, call us. We'll work it out — we're not losing a sale over geography.
Open the locatorFind their closest certified installer.
Find one
The kit